The SEO and Marketing Magic Behind Infographics

Many clients come to me and ask which content is the most useful for their website.

While I believe that every piece of content has its time and place, infographics are the secret to organic traffic.

When done well (Might I add a well designed and thought out infographic is important here), infographics have the power to not only inform and entertain, but gain crucial backlinks and keywords in the process. You can also always put in a cheeky backlink to your own website to increase traffic. (Tip: Create a custom link to know how much traffic your infographic is bringing to your own website)

Here are some more reasons I am bullish on infographics:

– Make complex topics easier to understand
– Increase brand awareness
– Demonstrates thought leadership for your brand
– Can be an effective lead magnet

A great example of an effective infographic is from my client, DarkHorse Odds. We created the infographic below to help explain matched betting to the general public. Not only does it make a complex topic easy to understand, it markets the brand as well and shows thought leadership. We have started to rank for 50+ keywords partly due to this one infographic.

Have questions about how infographics can help your SEO and marketing strategy? Get in touch here or feel free to send me an email at grant@kimura.digital.