It’s easy to fall into the trap and believe that more content leads to better SEO.
But is that actually the case?
Many of my clients feel the need to create content for the sake of creating content (mostly because the competition is doing it), but like any other strategy or marketing tactic, it’s important to understand why you are creating content, what purpose will it serve, and where in the marketing funnel will you drive traffic.
This is where regular content audits can help your company understand which content is driving the most amount of traffic. From there, you can optimize those specific pages for on-page SEO and internally link to other relevant pages to pass on link equity, while deleting old pages that are no longer bringing any value or traffic.
As a result, you’re increasing the quality and SEO of your content.
Keep in mind Pareto’s Law: 20% of your content will drive 80% of the traffic to your website.
Here’s some tips to keep in mind for your first content audit:
– Don’t delete content that is less than 6 months old (This depends on your industry and what feels right to you, but 6 months is a good benchmark)
– Organize your content audit before getting started. Don’t just jump in!
– Do a content audit at least once a year, but ideally every 6 months.
– Look at what similar content your competition is creating and how you can improve it. In fact, this is something I specifically help clients with so get in touch to learn more!