When you’re investing five to six figures into SEO, you want to make the right decision. But most agencies sound the same: “We grow traffic. We get leads. We improve rankings.”
So how do you tell the difference between a pitch deck and actual performance?
This in-depth guide gives you the 7 essential questions to ask before hiring a B2B SEO agency—plus detailed explanations of what red flags to avoid and how Kimura Digital answers each one.
1. Do You Specialize in B2B SEO?
Why it Matters:
B2B SEO requires a fundamentally different playbook than B2C. Search volumes are lower. Buyer journeys are longer. And the stakes? Much higher. Your agency needs to speak your language—think “intent data,” not “influencer reach.”
What to Look For:
Case studies in your industry or similar verticals
Experience with long sales cycles and technical content
Comfort working with your sales and RevOps teams
✅ At Kimura Digital, B2B SEO is all we do. We’ve helped SaaS startups, global manufacturers, and multi-location service brands scale organic lead gen without gimmicks.
2. How Do You Tie SEO to Lead Generation?
Why it Matters:
Ranking #1 for a vanity keyword won’t matter if it doesn’t move pipeline. Your agency needs to align SEO efforts with real business outcomes: demo requests, contact forms, MQLs.
What to Look For:
Funnel-based keyword strategies
Content mapped to buying stages (TOFU, MOFU, BOFU)
CRM or marketing automation integration (HubSpot, Salesforce, etc.)
✅ We don’t stop at traffic. Kimura tracks conversions, lead quality, and revenue impact. We plug into your tech stack to give you full visibility from search to sale.
3. What’s Your Approach to Content Strategy?
Why it Matters:
Content is the delivery system for your SEO strategy. Without it, keywords can’t rank, problems go unsolved, and leads stay cold.
What to Look For:
Editorial calendars tied to SEO strategy
Buyer persona development
Content formats beyond blog posts (landing pages, product content, guides)
✅ We build conversion-focused content strategies from scratch. Every piece we create—whether a blog post or case study—has a job to do. And we measure it.
4. How Will You Report on Progress?
Why it Matters:
SEO is complex, and results take time. Without clear reporting, you’ll have no idea what’s working—or whether your investment is paying off.
What to Look For:
Monthly reporting with traffic, conversions, rankings, and insights
Attribution modeling for organic leads
Access to real-time dashboards
✅ Kimura provides custom reporting dashboards, monthly strategic reviews, and an open line of communication. No black boxes. Just clarity.
5. Do you do Technical SEO?
Why it Matters:
You can publish the best content in the world, but if your site is slow, broken, or misconfigured, it won’t rank. Technical SEO is what clears the path.
What to Look For:
Site audits with prioritized fixes
Core Web Vitals optimization
Schema markup, indexation control, and crawl optimization
✅ We treat technical SEO like infrastructure. Fast, healthy, scalable websites are the foundation of everything we do.
6. Do You Build Links?
Why it Matters:
Without authority, your site won’t compete—especially in saturated B2B verticals. Backlinks signal credibility and trust to Google.
What to Look For:
Real outreach and digital PR
Industry-specific links, not random guest posts
Clean, white-hat practices
✅ Kimura earns strategic, high-authority backlinks through thought leadership, content collaboration, and targeted outreach. We don’t buy links—we build relationships.
7. Can I See Case Studies or Talk to a Client?
Why it Matters:
If an agency can’t show you success stories—or even better, connect you to happy clients—how can you trust they’ll drive results for you?
What to Look For:
Case studies with data (not vague success stories)
Before-and-after metrics
Willingness to provide references
✅ We’ve helped clients triple inbound leads, reduce CAC by 40%, and dominate new markets. We are trusted by businesses worldwide to deliver high quality B2B SEO. Our results speak for themselves, and our clients are happy to tell you about them.
🚀 Ready to Choose a B2B SEO Partner That Delivers Results, Not Just Rankings?
Let’s talk. Whether you’re launching a new site, fixing your funnel, or scaling nationally, Kimura Digital is the B2B SEO partner that turns search visibility into revenue.