B2B SEO brings many topics and ideas to mind, but there are no shortcuts to developing and implementing a great B2B SEO Strategy. Not only does it take time and patience, but also it’s important that B2B businesses focus on answering the pain points and questions that their customers have. This is especially true for B2B SaaS SEO.
However, there are many different ways to turbocharge your B2B SEO, here are 8 SEO hacks that I have found to be useful and, of course, work for my clients:
1) On-Page SEO
This involves optimizing each page on your website for title tags, meta description, images, keywords, URL, page speed..etc. It is a great way to make sure that search engines find and rank the content that you put out on your blog.
Why is it important? It helps your pages rank for designated keywords and markets your page to your intended audience… a true win-win situation for any B2B business.
2) Internal Linking
This activity falls under the on-page SEO category. In my opinion, internal linking is one of the most important SEO activities that you can do. It passes off link equity from high ranking pages to low ranking pages.
Why is it important? Internal linking reduces bounce rate (In GA4, bounce rate is now known as the number of non “engaged” users), drives traffic to important landing pages, and increases time spent on page, and the odds of perspective client reaching out to you.
3) Earn Backlinks
Think about backlinks as social proof for your business. Other websites have given your business and website the thumbs up. Backlinks are one of the most important ranking factors for SEO.
Why is it important? Backlinks from reputable website help you and your business grow. Not only does it bring in relevant traffic, but it shows your business is trustworthy and others approve of the work that your business is doing.
4) Scalable Content Strategy
Do the research for your business and clients. Find a strategy that is consistent and work for your business. Remember, most B2B businesses live on LinkedIn. Video is also important for B2B.
Why is it important? Content shows that you engage in thought leadership and it can be a great avenue to answer pain points that your clients have. Having feedback and communication from your clients or perspective clients is a great way to understand whether your content is engaging the right audience.
5) Demonstrate Authority
Creating content and optimizing SEO allows you to demonstrate that you have the authority and knowledge that your clients desire. B2B products tend to be more expensive and why B2B marketing is so vital.
Why is it important? Since B2B businesses have longer and slower sale cycles, demonstrating authority and expertise in a given subject can tip the cards in your favor for your next deal.
6) Long-Tailed Keywords
These keywords are more like phrases, but generally have lower keyword difficulty, competition, and are searched by your audience.
Why is it important? While you should absolutely target short-tailed keywords as well, long-tailed keywords have less search traffic, but have higher conversion value.
7) SEO Optimized Landing Pages
These pages are the landing spot for your email marketing and PPC campaigns.
Why is it important? Most businesses forget to optimize this pages for SEO… That’s a mistake! Landing pages are an underrated sales tool.
8) Know Your Competition
This is crucial for marketing and SEO success. It’s important to know exactly what your competition is currently doing to predict their next move.
Why is it important? Conduct a gap analysis to learn from competitor best practices and capitalize on any mistakes.
Conclusion
B2B SEO if done correctly can deliver incredible ROI for any company. It’s important to spend time and invest into organic search to deliver the best possible results for your company.
Interested in learning more about our services as your B2B SEO consultant? Schedule a time to talk about your current B2B SEO strategy.